The Mahindra Thar Roxx 2025 has stormed into the Indian automotive scene, merging rugged off-road strength with contemporary elegance. Launched on August 15, 2024, this five-door version of the legendary Thar is not just an upgrade—it’s a bold declaration of versatility, packed with advanced features, practicality, and unmatched style. Priced starting at Rs.12.99 lakh (ex-showroom), the Thar Roxx targets adventure lovers, families, and city drivers alike.
Introduction to the Mahindra Thar Roxx
The Mahindra Thar has long been an Indian icon, representing freedom, adventure, and rugged durability. The Thar Roxx, branded as “THE SUV” by Mahindra & Mahindra, expands this legacy while appealing to a wider audience. Unlike the three-door Thar, which focused on off-road performance, the Roxx adds practicality with its five-door layout, roomier cabin, and premium amenities. Built on Mahindra’s advanced M_GLYDE platform, it offers a smoother ride without sacrificing the Thar’s adventurous spirit.
The Thar Roxx has made waves with 1.76 lakh bookings in just 60 minutes on October 3, 2024, setting a Mahindra record for first-day demand. Its aggressive pricing, tough design, and feature-loaded variants position it as a strong rival to the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara. Let’s break down what makes the Thar Roxx a standout in the mid-size SUV category.
Design and Styling: Bold and Iconic
Exterior Design
The Thar Roxx keeps the classic Thar shape but adds modern flair. Measuring 4,428 mm in length, 1,870 mm in width, and 1,923 mm in height, it’s notably larger than the three-door Thar, with a 400 mm longer wheelbase for better cabin space and boot capacity. Key exterior highlights include:
| Feature | Description |
|---|---|
| Six-Slat Grille | Body-colored with a contemporary twist |
| C-Shaped LED DRLs & Bi-LED Headlamps | Improves visibility and front-end appeal |
| 19-Inch Alloy Wheels | Fitted with 255/60 all-terrain tires |
| Angular Wheel Arches | Enhances rugged off-road look |
| Seven Color Options | Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, Stealth Black |
The slanted C-pillar and vertical rear door handles give the Roxx a distinct identity, blending classic Thar aesthetics with modern sophistication.
Interior Design
Inside, the Thar Roxx surprises with a premium cabin that contrasts its rugged exterior. Highlights include:
- Dual-Tone Dashboard – White-black or mocha-brown-black (4×4 variants) with leatherette upholstery.
- 10.25-Inch Touchscreen – Runs Mahindra’s AdrenoX system with wireless Apple CarPlay/Android Auto.
- Panoramic Sunroof – Largest in its class for an airy feel.
- Ventilated Front Seats – Electrically adjustable for comfort.
- 644-Litre Boot Space – Addresses the three-door Thar’s storage limitations.
While the light-colored upholstery may show dirt during off-roading, the cabin’s spaciousness and premium materials make it ideal for long drives.
Performance and Powertrains: Power Meets Versatility
The Thar Roxx offers two engine choices:
| Engine | Specifications |
|---|---|
| 2.0L Turbo-Petrol | 160-177 bhp, 330-380 Nm torque, 12.4 kmpl mileage (RWD only) |
| 2.2L Diesel | 150-172 bhp, 330-370 Nm torque, 15.2 kmpl mileage (RWD/4×4 options) |
The petrol engine suits city driving with refined performance, while the diesel excels in torque and efficiency, ideal for off-roading. The 4×4 variants feature advanced tech like Crawl Smart and IntelliTurn for tricky terrains.
Safety: A 5-Star Fortress
The Thar Roxx earned a 5-star Bharat NCAP rating, a first for body-on-frame SUVs. Key safety features:
- Six airbags (standard across variants)
- Level 2 ADAS (adaptive cruise control, lane-keep assist)
- 360-degree camera with recording
- Electronic Stability Control (ESC) and hill descent assist
Pricing and Variants
Starting at ₹12.99 lakh (ex-showroom), the Thar Roxx offers 18 variants, including:
- Base MX1 RWD: ₹12.99 lakh (Petrol MT)
- Top AX7L RWD AT: ₹20.49 lakh
- 4×4 Diesel AX7L AT: ₹22.49 lakh
Why Choose the Thar Roxx?
The Mahindra Thar Roxx 2025 is more than an SUV—it’s a lifestyle. Whether navigating city streets, highways, or off-road trails, it delivers style, safety, and capability. With record-breaking demand and a 5-star safety rating, the Thar Roxx isn’t just meeting expectations—it’s exceeding them.