The Rolls-Royce Cullinan represents the highest level of luxury SUVs, combining exquisite craftsmanship with powerful performance. Named after the world’s largest diamond, this vehicle reflects Rolls-Royce’s tradition of exclusivity and unmatched personalization. For those curious about its price, features, and what sets it apart, this guide covers everything about the 2025 model.
Introduction to the Rolls-Royce Cullinan
Launched in 2018, the Cullinan marked Rolls-Royce’s entry into the SUV market, competing with luxury models like the Bentley Bentayga and Lamborghini Urus. Built on the brand’s exclusive “Architecture of Luxury” aluminum frame, it balances power, elegance, and off-road capability. The 2025 Cullinan Series II and Black Badge variant bring refined styling, advanced tech, and more customization choices, reinforcing its position as the most luxurious SUV from Rolls-Royce.
Sitting between the Ghost and Phantom in Rolls-Royce’s lineup, the Cullinan offers spacious interiors, a commanding road presence, and a twin-turbo V12 engine. Its bespoke options allow buyers to create a unique vehicle tailored to their preferences.
Rolls-Royce Cullinan 2025 Price Breakdown
The cost of the Cullinan varies by region, model, and customization level. Below is a detailed price comparison for the 2025 Cullinan Series II and Black Badge Series II in major markets.
| Region | Cullinan Series II (Starting Price) | Black Badge Series II (Starting Price) |
|---|---|---|
| United States | $392,000 USD | $454,000 USD |
| India | Rs.10.50 Crore (~$1.25M USD) | Rs.12.25 Crore (~$1.46M USD) |
| United Kingdom | £306,935 (~$400,000 USD) | £400,000+ (custom builds) |
| Australia | $705,000 AUD | Approx. $1M AUD (fully loaded) |
Note: Prices vary based on taxes, import duties, and customization. Contact a Rolls-Royce dealer for exact quotes.
Why Is the Rolls-Royce Cullinan So Expensive?
The Cullinan’s high price comes from its craftsmanship, customization, and cutting-edge engineering. Here’s what justifies its cost:
- Handcrafted Excellence: Each Cullinan is built by hand in Goodwood, UK, using premium leather, wood, and metals.
- Endless Customization: Buyers can choose from 40,000+ paint colors, personalized interiors, and exclusive features like the Shooting Star Headliner.
- Advanced Technology: Features include a digital dashboard, rear-seat entertainment, and adaptive suspension for a smooth ride.
- Powerful V12 Engine: The 6.75L twin-turbo engine delivers 563-600 HP, ensuring effortless performance.
- Black Badge Exclusivity: The sportier Black Badge variant adds darkened chrome, carbon fiber trim, and enhanced power.
Key Features of the 2025 Cullinan
The latest updates make the Cullinan even more luxurious and high-tech:
- Exterior: Illuminated grille, redesigned front fascia, and 23-inch wheels (Black Badge only).
- Interior: Glass dashboard, Spirit of Ecstasy clock, and optional rear-seat cocktail suite.
- Performance: All-wheel drive, four-wheel steering, and off-road capabilities.
- Safety: Adaptive cruise control, night vision, and surround-view cameras.
How Does It Compare to Competitors?
| Model | Starting Price | Key Difference |
|---|---|---|
| Bentley Bentayga | $200,000-$300,000 | Less exclusive, lower customization |
| Mercedes-Maybach GLS | $170,000-$200,000 | More affordable, mass-produced parts |
| Lamborghini Urus | $230,000-$250,000 | Sportier but lacks luxury refinement |
Ownership Costs and Financing
Beyond the purchase price, owning a Cullinan includes:
- Down Payment: ~10% of the ex-showroom price (e.g., Rs.1.18 Crore in India).
- EMI: Around Rs.20.31 Lakh/month (India, 60-month loan).
- Insurance: Rs.27.11 Lakh/year (India).
- Maintenance: High due to premium parts and specialized service.
Final Thoughts
The 2025 Rolls-Royce Cullinan remains the pinnacle of luxury SUVs, offering unmatched customization, performance, and prestige. With prices starting at $392,000 in the US and Rs.10.50 Crore in India, it’s a symbol of success for those who demand the finest. Visit a Rolls-Royce dealership to explore bespoke options and place an order.