Tata Motors has changed India’s automotive landscape with the June 2025 launch of the Harrier EV. Starting at ₹21.49 lakh, this electric SUV combines:
- Industry-leading 627 km claimed range
- 390 bhp dual-motor AWD option
- Advanced tech features
- Customization through online configurator
What Makes the Harrier EV Special?
Before diving into customization, understand why this SUV stands out:
| Feature | Detail |
|---|---|
| Platform | Acti.ev+ (Born Electric Architecture) |
| Battery Options | 65 kWh / 75 kWh |
| Charging Time | 25 mins (20-80% on 120 kW DC) |
| Performance | 0-100 km/h in 6.3s (AWD) |
| Safety | 7 Airbags + 5-Star BNCAP Rating |
Step 1: Tata Harrier EV Configurator
Available at Tata Harrier ev.tatamotors.com. for Perfect Design Your Electric SUV The interface has three main sections:
- Variant Selection – Choose from four models
- Customization Panel – Personalize every detail
- 3D Viewer – Rotate and zoom your creation
Step 2: Choosing Your Variant
Tata offers four distinct personas for the Harrier EV:
1. Adventure (₹21.49 Lakh)
The entry model features:
- 65 kWh battery (480-505 km real range)
- Single motor RWD (235 bhp)
- 10.25-inch digital cockpit
2. Fearless (₹23.99 Lakh)
Adds premium features:
- 75 kWh battery option
- 14.5-inch Samsung Neo QLED display
- Panoramic sunroof
3. Empowered (₹25.75 Lakh)
The tech-focused variant:
- Standard AWD
- Level 2 ADAS
- 540-degree camera system
4. Stealth Edition (₹27.05 Lakh)
The range-topper includes:
- Dual-motor AWD (390 bhp)
- Exclusive blacked-out styling
- All features as standard
Step 3: Battery and Drivetrain Options
The configurator lets you select:
| Option | 65 kWh | 75 kWh |
|---|---|---|
| Range (Claimed) | 550 km | 627 km |
| Real-World Range | 480-505 km | 550-580 km |
| Motor Options | RWD Only | RWD/AWD |
| Charging Time (10-100%) | 10.7 hours | 12 hours |
Pro Tip: The 75 kWh battery with AWD delivers best performance but costs ₹2.5 lakh more than base.
Step 4: Exterior Customization
The visual personalization options include:
Color Choices
Five premium finishes:
- Nainital Nocturne (Deep Black)
- Empowered Oxide (Signature Bronze)
- Pure Grey
- Pristine White
- Matte Stealth Black (Top variant only)
Wheel Options
- Standard: 18-inch alloy
- Upgrade: 19-inch aero-optimized
- Stealth Edition: Gloss black 19-inch
Step 5: Interior Personalization
The cabin offers three themes:
| Option | Colors | Materials |
|---|---|---|
| Urban | Grey/White | Premium Fabric |
| Luxury | Black/Brown | Leatherette |
| Stealth | All-Black | Alcantara Inserts |
Technology Upgrades
- 14.5-inch touchscreen (Fearless and above)
- 10-speaker JBL system with Dolby Atmos
- AR Head-Up Display (Stealth Edition)
Step 6: Additional Packages
The configurator offers optional add-ons:
1. Adventure Pack (₹85,000)
- Roof rails
- Skid plates
- All-weather mats
2. Tech Pack (₹1,25,000)
- Vehicle-to-Load (V2L)
- Summon Mode
- Advanced parking assist
3. Comfort Pack (₹75,000)
- Rear seat entertainment
- Cooled cup holders
- Massage seats
Real-World Pricing Examples
Sample configurations with on-road prices (Delhi):
| Build | Components | Price |
|---|---|---|
| City Commuter | Adventure + 65 kWh + Tech Pack | ₹23.79 lakh |
| Family SUV | Fearless + 75 kWh + Comfort Pack | ₹26.49 lakh |
| Performance Build | Stealth Edition + All Packs | ₹30.15 lakh |
Ownership Benefits
Tata offers several advantages for Harrier EV buyers:
- 8-year/1,60,000 km battery warranty
- Free 24×7 roadside assistance for 3 years
- Complementary 7.2 kW home charger installation
- Access to Tata EV-only fast charging network
Competitor Comparison
How Harrier EV stacks against rivals:
| Model | Range | Price | Advantage |
|---|---|---|---|
| Harrier EV | 627 km | ₹21.49L | Performance, Tech |
| Hyundai Creta EV | 550 km | ₹22.99L | Brand Value |
| Mahindra XUV 9e | 600 km | ₹23.50L | Off-road Capability |
Conclusion: Start Your EV Journey
The Tata Harrier EV Configurator empowers buyers to create their electric SUV. With options ranging from ₹21.49 lakh to ₹30+ lakh, there’s a configuration for every need:
- Budget buyers: Adventure variant with 65 kWh battery
- Tech lovers: Empowered with all packages
- Performance seekers: Stealth Edition with AWD
Bookings open July 2, 2025 with deliveries starting August. Visit your nearest Tata EV dealer or explore the configurator online to begin your electric journey today.